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Product details
Format: Digital Edition
File Size: 8446 KB
Print Length: 297 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: FT Publishing International; 2 edition (24 Sept. 2015)
Sold by: Books-For-Everyone Media
Language: English
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Enabled
Enhanced Typesetting: Enabled

Category: Business & Career Tag: The FT Essential Guide to Writing a Business Plan

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The FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business (Financial Times Essential Guides) Digital Edition

by Vaughan Evans (Author)

In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you:

The essential knowledge you need to write a winning business plan – quickly and without fuss
Guidance on how to focus throughout on the plan’s purpose – to win backing
Samples of what a good plan looks like, so you can benchmark your own as you write it
Checklists, tips, examples and milestones to ensure you’re on target
Prompts to reflect on, evaluate and learn from your experience

With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

Product description

From the Back Cover

‘At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read. A clear and concise book – I haven’t seen one that approaches the subject so straightforwardly. Evans uses his vast experience in advising real companies and financiers to make this guide authoritative and authentic, yet also practical and easy to follow.’

James Courtenay, Head of Global Corporates, Standard Chartered Bank

‘Vaughan Evans’ excellent book shines a light on what suppliers of capital expect in a business plan and why. It is an invaluable resource for all managers and budding entrepreneurs.’

Hugh Lenon, Managing Partner, Phoenix Equity Partners, and former Chairman of the British Venture Capital Association

‘Evans has nailed it! Clear, readable, no-nonsense thinking about the fundamentals every business plan must address. If writing a business plan is your next step, this book’s for you.’
John Mullins, Professor at London Business School and author of The New Business Road Test

YOUR ESSENTIAL GUIDE TO BUSINESS PLANNING

Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backer’s concerns.

This brand new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally new appendices outline alternative sources of funding and display an example business plan from start to finish.

Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

About Vaughan Evans Author

AUGHAN EVANS is an independent strategy consultant, prolific writer and dynamic speaker(. He has specialised in strategy and business planning for corporate clients and strategic due diligence for private equity over four decades.

He is the author of the best-selling THE FINANCIAL TIMES ESSENTIAL GUIDE TO WRITING A BUSINESS PLAN: HOW TO WIN BACKING TO START UP OR GROW YOUR BUSINESS (FT Publishing, 2nd edition, 2015), a book that views business planning distinctively from the perspective of the backer. It guides the entrepreneur or manager on how to address each of the key concerns of the backer, whether banker, investor or board member. Its North American version, THE STANDOUT BUSINESS PLAN: MAKE IT IRRESISTIBLE – AND GET THE FUNDS YOU NEED FOR YOUR STARTUP OR GROWING BUSINESS (AMACOM, 2014), was co-authored with success guru Brian Tracy.

THE FINANCIAL TIMES ESSENTIAL GUIDE TO DEVELOPING A BUSINESS STRATEGY: HOW TO USE STRATEGIC PLANNING TO START UP OR GROW YOUR BUSINESS (FT Publishing, 2013) is a companion to the above guide on business planning. It has been exceptionally well reviewed by peers, who view it as a succinct, practical and highly readable guide to drawing up a business strategy – ideal for busy managers and entrepreneurs, intent on lifting their business to the next level.

His latest book, STRATEGY PLAIN AND SIMPLE: 3 STEPS TO BUILDING A SUCCESSFUL STRATEGY FOR YOUR STARTUP OR GROWING BUSINESS (FT Publishing, 2018), cuts to the quick of strategy. In just 120 pages, with vivid examples, practical solutions and a jargon-free approach, he guides the reader plainly and simply towards creating a successful business strategy. “Entrepreneurs lack one precious commodity: time. This book – short, sharp, clear, lively, engaging – breaks that deadlock.”

KEY STRATEGY TOOLS: THE 80+ TOOLS FOR EVERY MANAGER TO BUILD A WINNING STRATEGY (Pearson, 2013) was one of the top three selling business books in the UK in the first quarter of 2013. The selection of strategy tools, rated as either useful or essential and slotted uniquely into a no-nonsense strategy development process, is innovative, instructive and practically applicable. A more succinct version of this book, 25 NEED-TO-KNOW STRATEGY TOOLS (Pearson, 2014), pulls out the 25 most important tools and adds an insightful case study to each.

LET THE SUN SHINE! HOW STRATEGIC DUE DILIGENCE IS KEY TO ACQUISITION SUCCESS (2015), could well have been Vaughan’s first book – he has been highly active in this field since the terms LBOs, MBOs and MBIs first materialised in the mid-1980s. This book “pours sunlight onto the complex challenges of getting strategic due diligence right”.

KISSTRATEGY: A KEEP-IT-SIMPLE GUIDE ON HOW TO BUILD A WINNING STRATEGY FOR YOUR STARTUP OR SMALL BUSINESS (2016), is his shortest and punchiest book to date, unashamedly for the small businessperson. Readable on a one hour plane or train journey, it shows how you can take your small business to the next level. “At last, a book on strategy I can read!”, opined one small businessman.

He also writes on career development, on how thinking of yourself as a one person business can advance or transform your career. He deploys the very tools he has developed in business strategy for the analysis of a person’s career prospects. Hence his BACKING YOU! range of books regarded by peers as innovative, insightful and win-win.

Vaughan Evans is a charismatic, humorous and inspirational speaker His lively keynote speech KISSTRATEGY urges the audience to keep strategy simple, focusing on its three key components of Market, Advantage and Risk. He is the author of the instructive yet highly entertaining STAND, SPEAK, DELIVER! HOW TO SURVIVE – AND THRIVE- IN PUBLIC SPEAKING AND PRESENTING (Little Brown, 2015).

An economics graduate of the University of Cambridge and an Alfred P. Sloan fellow with distinction of London Business School, he worked for many years at management consultants Arthur D. Little and investment bankers Bankers Trust. A former resident of exotic lands such as the British Virgin Islands, Borneo, Fiji and Thailand, he hails from West Wales and lives alongside Richmond Park in southwest London.