Guide to Direct Response Social Media Marketing.

Everyone’s Talking About It.
But Nobody Knows What They’re Talking About.

Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back.

Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire.

Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to:

• Turn passive content into an active conversion tool
• Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service)
• Create raving fans who introduce you to their networks
• Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”
• Harness the biggest secret in social media—offline
  Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire.  

Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable “likes” and “shares” as a return on your time. You’ll learn: six direct-response principles that must be applied to social media marketing; the most powerful marketing tactic (per Google); how to get riches with niches and become a magnet to your customers; the monetizing magic of crafting effective emails; the number-one way to prevent wasted marketing dollars; five ways to grow your list for free (before spending a dime on advertising); how to turn passive content into an active conversion tool; how to create raving fans who introduce you to their networks; how to turn niches into riches, laser in on your perfect prospects, and ignore the “tire kickers”; and how to harness the biggest secret in social media – offline.

Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

Product description

Book Description

Publisher Marketing:

• Advertising in Entrepreneur print and digital magazine (3.1+ million readers/month)
• Email campaign to minimum 340K Entrepreneur subscribers
• Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
• Book cover and text links within related articles and channels on Entrepreneur.com
• Content campaigns shared via Entrepreneur’s social networks (13+ million engaged)
• Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts Author Marketing:
• Promotion from the Kennedy’s No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars.
• Two-month promotional plan in KIC media that include:
• 5 print newsletters, social media outreach, and email blasts to their 150,000-subscriber list
• Teleseminar event around the book’s release date
• Promotion/Communication at No B.S. Inner Circle’s fall “Growth Summit,” spring “Superconference,” and multiple Bootcamps throughout the year
  Author backed marketing efforts include:
• Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers
• Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs
  Book launch led by coauthor Kim Walsh Phillips to include the following:
• Speaking tour in partnership with Entrepreneur’s Organization (www.eonetwork.org), Young Entrepreneur’s Council (yec.co), and WeWork
• Social media marketing to leverage nearly 850K Facebook followers plus 37,000+ followers and subscribers across additional platforms (Twitter, YouTube, Instagram)
• Host of the “Facebook Sales Strategies” podcast (https://podcasts.apple.com/us/podcast/facebook-sales-strategies-with-kim-walsh-phillips/id1003978371)
• Live webinar on launch day as well as Facebook Live videos, webinars, and Powerful Professionals courses throughout the first 90 days
• Sales funnel with free sample chapter download and upsell to buy the book –This text refers to the paperback edition.

About the Author

Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

Kim Walsh Phillips is an award-winning speaker, author, marketer, podcaster and CEO of Powerful Professionals. –This text refers to the paperback edition.